Case Study: Superhuman
THE CHALLENGE >>
Closing a $1M AI Visibility Gap for Superhuman
We uncovered where a market leader was losing critical ground in AI-driven discovery, and mapped the fastest path to reclaim it.
Superhuman is known for speed and a premium user experience.
However, when potential buyers asked AI for the best email platforms, competitors were clearly taking the spotlight in high-intent moments.
Despite the buzz around Superhuman, they were completely omitted from Google’s AI Overviews, and AI often cited them incorrectly - or even worse - negatively.
AI was sending thousands of ready-to-buy prospects to competitors without even considering Superhuman as an option.
Index Bureau was tasked with reversing the damage, repairing their pipeline, and telling Superhuman’s incredible brand story across all major AI platforms.
Without fast action, AI-optimized competitors would keep cashing in.
Our analysis revealed exactly how much revenue was being diverted and the fastest route to reclaim it.
STARTING POINT >>
ANNUAL REVENUE AT RISK
1.08
Million
*Based on industry benchmarks and ACVs, this is the estimated yearly revenue loss to competitors due to AI-driven invisibility.
GOOGLE AI OVERVIEWS PRESENCE
0%
pre-optimization
*The client was completely omitted from Google’s AI Overviews, eliminating their visibility with high-intent prospects.
OVERALL AI VISIBILITY SCORE
60%
pre-optimization
*(Total appearances in tested high-intent AI prompts ÷ Total tested prompts) × 100
STRATEGY >>
Multi-Platform Retrieval Mapping
Pinpointed the exact AI-generated queries and platforms driving the bulk of the $1M+ revenue gap..
Category Prompt Optimization
Precision-tuning AI prompts in target categories to trigger brand-favourable recommendations with maximum retrieval consistency.
Competitive Signal Deconstruction
Analyzed competitor brand inputs to uncover the features and attributes boosting their AI placement.
Content & Schema Alignment
Synced on-site content and structured data with AI platform indexing patterns to increase discoverability.
Entity Authority Reinforcement
Strengthened brand recognition and relevance within AI knowledge graphs for higher retrieval priority.
Dynamic Visibility Tracking
Monitored real-time algorithm changes to maintain share-of-recommendation dominance over time.
RESULTS >>
Our recovery plan is targeting rapid visibility gains through AI signal optimization, strategic content deployment, and competitor displacement strategies.
The expected results include:
50%+ increase in AI recommendation share within six weeks.
25% boost in share of voice for competitive queries within 90 days.
Full recovery of Google AI Overviews presence within 60 days.
Index Bureau was founded to tackle one of the AI era’s most critical challenges: defining and controlling how your brand is ranked and recommended by the platforms that now shape every buying decision.
Drawing on decades of C-Suite experience in marketing, digital strategy, PR, and narrative design, we’ve developed a proprietary AI visibility methodology proven to deliver measurable gains in brand presence, recommendation share, and competitive positioning.
We engineer the exact signals that position your brand at the top so that you capture category leadership and outperform competitors in AI-based recommendations.
We ensure that your brand is found, recommended, and chosen by AI, turning visibility into revenue and authority.
Ready to see where you stand?
Let’s work together
NOTE:
This Case Study demonstrates our high-level methodology and results. Actual implementation outcomes are available to qualified prospects.